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本书是为跨境电商从业者专门打造的英语口语提升手册，涉及美妆个护类、服饰鞋包类、珠宝饰品类、家居产品类、电子数码类、运动户外类、健康类、食品饮料类、母婴类、宠物用品类、玩具收藏类等领域，共包括两大部分内容：跨境电商直播英语口语表达和跨境电商直播实操案例。第一部分主要汇总跨境电商直播行业必会的英语口语表达，例如直播前准备、直播互动、下单与支付等。第二部分提供了当下跨境电商直播行业内的最新案例，帮助读者提高业务实操能力。每个单元包含实用单词、实用例句和直播脚本，不仅可以帮助读者提高直播英语口语能力，还能方便读者拿来就用，助力读者的跨境电商业务。
Chapter 1 跨境电商通用直播英语
Unit 1 开场环节Opening Part
01 问候与欢迎Greeting & Welcome
02 主播和店铺介绍Host & Store Introduction
03 互动引导Interactive Guidance
04 实战脚本Practical Script8
Unit 2 主体环节Main Part
01 预热Warm-up
02产品上架&报价 Product Listing & Price Announcement
03 促单 Order Conversion
04 换品 Product Switching
05 促销活动Promotion Activities
06 互动Interaction
07 实战脚本Practical Script
Unit 3 结束环节Closing Part
01 直播结束Live Stream Ending
02 下期预告Preview of Next Live Stream
03 实战脚本Practical Script
Chapter 2 跨境电商各行业直播英语
Unit 1 美妆个护类Beauty & Personal Care
01 护肤品Skin Care
02 彩妆Makeup
03 头发护理Hair Care
04 身体护理Body Care
05 化妆工具Makeup Tools
06 实战脚本Practical Script
Unit 2 服饰鞋包类Clothing, Shoes & Bags
01 女装Women’s Clothing
02 男装Men’s Clothing
03 女鞋Women’s Shoes
04 男鞋Men’s Shoes
05 箱包Bags&Luggage
06 实战脚本Practical Script
Unit 3 珠宝饰品类Jewelry & Accessories
01 珠宝Jewelry
02 手表Watches
03 饰品Accessories
04 实战脚本Practical Script
Unit 4 家居产品Home Products
01 家电Home Appliances
02 家具Furniture
03 厨房卫浴Kitchen & Bath
04 床上用品Bedding
05 家纺及家居软品Textile & Soft Home
06 日用品Daily Use
07 实战脚本Practical Script
Unit 5 电子数码类Electronics
01 手机和配件Mobiles & Accessories
02 电脑和配件Computers & Accessories
03 影音Audio & Video
04 摄影Camera & Photo
05 办公设备Office Equipment
06 实战脚本Practical Script
Unit 6 运动户外类Sports & Outdoors
01 运动服饰Sports Clothing
02 运动装备Sports Equipment177
03 户外活动Outdoors182
04 运动电子产品和配件Sports Electronics & Gadgets
05 实战脚本Practical Script
Unit 7 健康类Health
01 保健品Health Care Products
02保健用品与设备Health Care Supplies & Equipment
03 实战脚本Practical Script
Unit 8 食品饮料类Food & Beverage
01 休闲食品Snacks
02 饮品Beverage
03 烘焙产品Bakery Products
04 方便食品Deli & Prepared Foods
05 实战脚本Practical Script
Unit 9 母婴类Baby & Maternity
01 喂养Feeding
02 童装Baby Clothing
03 童床童车Baby Cribs & Strollers
04 婴儿护理Baby Care
05 婴儿玩具Baby Toys
06 孕妇产品Maternity Products
07 实战脚本Practical Script
Unit 10 宠物用品类Pet Supplies
01 宠物食品Pet Food
02 宠物玩具Pet Toys
03 宠物日用产品Products of Daily Use for Pets
04 宠物服装Pet Clothing
05 实战脚本Practical Script
Unit 11 玩具爱好类Toys & Hobbies
01 益智玩具Learning & Education Toys
02 电动玩具Electric Toys
03 户外运动Outdoor Activities
04 爱好收藏品Hobbies & Collectibles
05 实战脚本Practical Script
Chapter 3 跨境电商客服英语
Unit 1 售前Pre-sales
01 首次联系顾客Initial Customer Contact
02 回复议价Response to Price Negotiation
03 缺货Out-of-stock Handling
04 实战会话Practical Conversation
Unit 2 售中Sales Process
01 下单Order Placement
02 付款Payment Processing
03 发货Order Fulfillment
04 物流追踪Logistics Tracking
05 实战会话Practical Conversation
Unit 3 售后After-sales
01 退换货Returns & Exchanges
02 开票申请Invoice Request
03 顾客评价Customer Reviews
04 实战会话Practical Conversation
