目 录 

CONTENTS 

中国企业管理模式 

595-605 危机管理中组织和个体叙事特征与互补策略——以华为“孟晚舟事件”为例  

Research on the Characteristics and Complementary Tactics of Organizational and Individual Narratives in Crisis Management:A Case from Take 

Huawei’s Meng Wanzhou Incident 

战略与组织 

606-619 跨境电商平台型企业多维协同式价值创造与商业模式迭代演化路径——基于水羊股份的纵向案例研究 

Multi-dimensional Collaborative Value Creation and Iterative Evolution Paths of the Business Model for Cross-border E-commerce Platform Enter-

prises:A Case Study BasedonS’YOUNG Group 

创新与创业 

620-635 创业者注意力配置的适应性演化机制——基于交互视角的多案例研究 邢 蕊,陈 浩,黄 昊

Mechanism of Entrepreneurs’Attention Allocation:A Multiple Case Study Based on the Interactive Perspective 

营销与服务 

636-651 结构化理论视角下数字技术驱动的品牌跨界机理研究 

Research on the Brand Boundary-crossing Mechanism Driven by Digital Technology from the Perspective of Structuration Theories 

金融与会计

652-672 控股股东的股权质押动机研究——以东方雨虹为例 

Research on the Equity Pledge Motivation of Controlling Shareholders:A Case Study Basedon Oriental Yuhong 

信息系统 

673-684 网络效应视角下工业互联网平台赋能模式的演化机理——以忽米网为例 

The Evolution Mechanism of the Industrial Internet Platform Empowerment Modelfrom the Perspective of Network Effects: A Case Study 

Based on Humi 

质性研究方法 

685-697 案例研究方法比较——以Eisenhardt和Pan的论文为例 

A Comparison of Case Study Methods: Take Eisenhardt’and Pan’s Papersas Examples 

案例教学研究

698-714 行动学习研究知识图谱与展望 

Knowledge Graphs and Prospects of Action Learning Research