大学生创新创业指导教程(第二版)

联系编辑

作者：程淑华

ISBN：978-7-5685-3693-6

中图分类：G647.38

出版社：大连理工大学出版社

出版时间：2022-01-01

定价：42.80元

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　　本教材为“十四五”职业教育国家规划教材，全面培养学生的工匠精神、职业道德、科学文化素质、职业技能、就业创业能力,构建以学习者为中心、以成果为导向的创新创业教育新模式；在总结大量以往研究成果的基础上,结合最新的创业实践案例和创新创业理念,以项目式、模块化展开教学,系统地介绍了创新创业所需的关键知识,诠释了创新创业勇气、智慧和行动,帮助大学生创业者掌握创新创业规律并指导实践,倡导新技术、新产品、新业态、新模式,为国家创新驱动发展战略提供创新智力。

内容简介
教材目录
样章试读
教学资源

　　本教材共10个项目：创新创业时代，创新创业素质与能力，创业机会，创业模式和选址，创业团队，筹集创业资金，创办一个新企业，经营一个初创企业，创业风险防范，创业实践等

项目一创新创业时代 ……………………………………………………………… 1

任务一了解大学生创新创业的时代背景 …………………………………… 3

任务二了解创新 ……………………………………………………………… 5

任务三了解创业 ……………………………………………………………… 9

实训项目与练习 ………………………………………………………………… 14

项目二创新创业素质与能力 ……………………………………………………… 18

任务一了解成功创业者具备的创新创业素质和能力 ……………………… 20

任务二掌握大学生创新创业者的素质能力要求 …………………………… 23

实训项目与练习 ………………………………………………………………… 29

项目三创业机会 …………………………………………………………………… 40

任务一寻找和评估创业机会 ………………………………………………… 42

任务二分析创业环境与收集创业信息 ……………………………………… 52

实训项目与练习 ………………………………………………………………… 60

项目四创业模式和选址 …………………………………………………………… 62

任务一比较与选择创业模式 ………………………………………………… 63

任务二选择企业经营地点 …………………………………………………… 72

实训项目与练习 ………………………………………………………………… 78

项目五创业团队 …………………………………………………………………… 82

任务一组建创业团队 ………………………………………………………… 83

任务二培养和维护创业团队 ………………………………………………… 91

实训项目与练习 ………………………………………………………………… 98

项目六创业资金 …………………………………………………………………… 100

任务一了解大学生如何筹集创业资金 …………………………………… 102

任务二掌握融资基本计算方法 …………………………………………… 106

任务三掌握融资的基本原则 ……………………………………………… 110

实训项目与练习 ……………………………………………………………… 111

项目七创办一个企业 ……………………………………………………………… 113

任务一编制创业计划书 …………………………………………………… 115

任务二设立创业企业 ……………………………………………………… 123

实训项目与练习 ……………………………………………………………… 137

项目八经营一个初创企业 ………………………………………………………… 146

任务一掌握初创企业的市场营销策划 …………………………………… 147

任务二掌握初创企业的财务管理 ………………………………………… 164

实训项目与练习 ……………………………………………………………… 179

项目九创业风险 …………………………………………………………………… 184

任务一识别创业风险 ……………………………………………………… 185

任务二处理与防范创业风险 ……………………………………………… 190

实训项目与练习 ……………………………………………………………… 203

项目十创业实践 …………………………………………………………………… 204

任务一参加创新创业大赛 ………………………………………………… 205

任务二校内实践 …………………………………………………………… 209

任务三乡村振兴与互联网创业 …………………………………………… 213

实训项目与练习 ……………………………………………………………… 220

参考文献 ………………………………………………………………………………… 222

课件－大学生创新创业指导教程(第二版)

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CONNECT:[ UseTime:0.004073s ] mysql:host=8.142.115.240;port=3306;dbname=demo_dutp_cn;charset=utf8
SHOW FULL COLUMNS FROM `xn_keyword` [ RunTime:0.010401s ]
SELECT * FROM `xn_keyword` WHERE `type` = 'sve' AND `type_resources` = 2 ORDER BY `sort` DESC [ RunTime:0.002642s ]
SHOW FULL COLUMNS FROM `xn_category` [ RunTime:0.009832s ]
SELECT * FROM `xn_category` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.007156s ]
SELECT * FROM `xn_category` WHERE `type` = 1 AND `is_plan` = 1 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003766s ]
SELECT * FROM `xn_category` WHERE `type` = 1 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.005212s ]
SELECT * FROM `xn_category` WHERE `type` = 2 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003832s ]
SHOW FULL COLUMNS FROM `xn_online` [ RunTime:0.010071s ]
SELECT * FROM `xn_online` WHERE `category_name` = 'sve' AND `type` = 1 ORDER BY `sort` DESC [ RunTime:0.002486s ]
SELECT * FROM `xn_online` WHERE `category_name` = 'sve' AND `type` = 2 ORDER BY `sort` DESC [ RunTime:0.002418s ]
SELECT * FROM `xn_online` WHERE `category_name` = 'sve' AND `type` = 3 LIMIT 1 [ RunTime:0.002417s ]
SHOW FULL COLUMNS FROM `xn_sve_category` [ RunTime:0.009632s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 0 AND `status` = 1 ORDER BY `sort` ASC [ RunTime:0.002480s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 46 [ RunTime:0.002389s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 61 [ RunTime:0.002350s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 62 [ RunTime:0.002400s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 68 [ RunTime:0.002393s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 63 [ RunTime:0.002362s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 49 [ RunTime:0.002377s ]
SELECT * FROM `xn_category` WHERE `type` = 1 AND `is_plan` = 1 AND `category_type` = 'sve' ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003562s ]
SHOW FULL COLUMNS FROM `xn_footer` [ RunTime:0.009722s ]
SELECT * FROM `xn_footer` ORDER BY `sort` DESC [ RunTime:0.002464s ]
SELECT * FROM `xn_footer` WHERE `type` = 1 ORDER BY `sort` DESC [ RunTime:0.002447s ]
SELECT * FROM `xn_footer` WHERE `type` = 2 ORDER BY `sort` DESC [ RunTime:0.002471s ]
SHOW FULL COLUMNS FROM `xn_books` [ RunTime:0.009876s ]
SELECT * FROM `xn_books` WHERE `id` = 4040 LIMIT 1 [ RunTime:0.002514s ]
SELECT * FROM `xn_books` WHERE `category_id` = 503 LIMIT 4 [ RunTime:0.006192s ]
SHOW FULL COLUMNS FROM `xn_main_banner` [ RunTime:0.010114s ]
SELECT * FROM `xn_main_banner` WHERE `category_id` = 261 ORDER BY `sort` DESC LIMIT 1 [ RunTime:0.002498s ]
SELECT * FROM `xn_main_banner` WHERE `category_id` = 260 ORDER BY `sort` DESC LIMIT 1 [ RunTime:0.002497s ]
SHOW FULL COLUMNS FROM `xn_download` [ RunTime:0.009765s ]
SELECT `d`.*,c.title as category_name FROM `xn_download` `d` INNER JOIN `xn_category` `c` ON `c`.`id`=`d`.`category_id` WHERE `d`.`book_id` = '4040' [ RunTime:0.017860s ]
SHOW FULL COLUMNS FROM `xn_download_category` [ RunTime:0.009312s ]
SELECT `images` FROM `xn_download_category` WHERE `id` = 6 LIMIT 1 [ RunTime:0.002414s ]
SHOW FULL COLUMNS FROM `xn_editor` [ RunTime:0.010283s ]
SELECT * FROM `xn_editor` WHERE `id` = 40 LIMIT 1 [ RunTime:0.002412s ]

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