跨文化商务交际（第二版）

联系编辑

作者：王海华, 徐瑾, 许琳

ISBN：9787568543675

中图分类：常用外国语

出版社：大连理工大学出版社

出版时间：2023-12-12

定价：45.00元

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编辑推荐

1. 先进的编写理念；

2.多模态、立体化的编写方式；

3.有机融入二十大精神和思政元素；

4.培养学生的跨文化意识，拓展学生的国际视野，提升学生在商务交际中的语言综合应用能力及跨文化交际能力。

内容简介
教材目录
样章试读
教学资源

《跨文化商务交际》共10个章节，包括语言与文化关系、语言交际与非语言交际、各国风俗习惯、文化禁忌、交际礼仪、核心价值、跨文化营销、海外市场推广、跨文化冲突分析等内容，主要培养学生运用英语与多元文化背景客户进行跨文化商务交际的能力。本教材采用任务驱动、项目导向等模式，建立传统教学、多媒体教学、网上教学、实训现场教学相结合的立体化课程教学体系，在提高学习者跨文化商务交际能力的同时，培养了学习者主体的参与性和合作精神。

Chapter 1 Culture, Communication and Cross-cultural Communication

Chapter 2 Cultural Values

Chapter 3 Cultural Values

Chapter 4 Verbal Communication

Chapter 5 Nonverbal Communication

Chapter 6 Social Customs and Interactions

Chapter 7 Culture Shock and Adaptation

Chapter 8 Cross-cultural Communication in Various Contexts

Chapter 9 Cross-cultural Business Negotiation

Chapter 10 Cross-cultural Marketing

跨文化商务交际（第二版）教师用书

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跨文化商务交际（第二版）音频

所属课程：商务英语类型：zip 大小：82.27MB 上传时间： 2023-12-07 16:47:54

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跨文化商务交际（第二版）课件

所属课程：商务英语类型：zip 大小：942.03MB 上传时间： 2024-07-04 09:43:12

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D:\dutp\app\common\model\Category.php ( 1.29 KB )
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CONNECT:[ UseTime:0.004843s ] mysql:host=8.142.115.240;port=3306;dbname=demo_dutp_cn;charset=utf8
SHOW FULL COLUMNS FROM `xn_keyword` [ RunTime:0.016537s ]
SELECT * FROM `xn_keyword` WHERE `type` = 'sve' AND `type_resources` = 2 ORDER BY `sort` DESC [ RunTime:0.003063s ]
SHOW FULL COLUMNS FROM `xn_category` [ RunTime:0.016462s ]
SELECT * FROM `xn_category` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.008027s ]
SELECT * FROM `xn_category` WHERE `type` = 1 AND `is_plan` = 1 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004279s ]
SELECT * FROM `xn_category` WHERE `type` = 1 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.005303s ]
SELECT * FROM `xn_category` WHERE `type` = 2 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004406s ]
SHOW FULL COLUMNS FROM `xn_online` [ RunTime:0.016679s ]
SELECT * FROM `xn_online` WHERE `category_name` = 'sve' AND `type` = 1 ORDER BY `sort` DESC [ RunTime:0.002878s ]
SELECT * FROM `xn_online` WHERE `category_name` = 'sve' AND `type` = 2 ORDER BY `sort` DESC [ RunTime:0.002801s ]
SELECT * FROM `xn_online` WHERE `category_name` = 'sve' AND `type` = 3 LIMIT 1 [ RunTime:0.002778s ]
SHOW FULL COLUMNS FROM `xn_sve_category` [ RunTime:0.016060s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 0 AND `status` = 1 ORDER BY `sort` ASC [ RunTime:0.002878s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 46 [ RunTime:0.002731s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 61 [ RunTime:0.002706s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 62 [ RunTime:0.002745s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 68 [ RunTime:0.002745s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 63 [ RunTime:0.002710s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 49 [ RunTime:0.002718s ]
SELECT * FROM `xn_category` WHERE `type` = 1 AND `is_plan` = 1 AND `category_type` = 'sve' ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003909s ]
SHOW FULL COLUMNS FROM `xn_footer` [ RunTime:0.016206s ]
SELECT * FROM `xn_footer` ORDER BY `sort` DESC [ RunTime:0.002920s ]
SELECT * FROM `xn_footer` WHERE `type` = 1 ORDER BY `sort` DESC [ RunTime:0.002773s ]
SELECT * FROM `xn_footer` WHERE `type` = 2 ORDER BY `sort` DESC [ RunTime:0.002750s ]
SHOW FULL COLUMNS FROM `xn_books` [ RunTime:0.016092s ]
SELECT * FROM `xn_books` WHERE `id` = 4393 LIMIT 1 [ RunTime:0.002883s ]
SELECT * FROM `xn_books` WHERE `category_id` = 456 LIMIT 4 [ RunTime:0.006389s ]
SHOW FULL COLUMNS FROM `xn_main_banner` [ RunTime:0.016287s ]
SELECT * FROM `xn_main_banner` WHERE `category_id` = 261 ORDER BY `sort` DESC LIMIT 1 [ RunTime:0.002857s ]
SELECT * FROM `xn_main_banner` WHERE `category_id` = 260 ORDER BY `sort` DESC LIMIT 1 [ RunTime:0.003970s ]
SHOW FULL COLUMNS FROM `xn_download` [ RunTime:0.015931s ]
SELECT `d`.*,c.title as category_name FROM `xn_download` `d` INNER JOIN `xn_category` `c` ON `c`.`id`=`d`.`category_id` WHERE `d`.`book_id` = '4393' [ RunTime:0.011515s ]
SHOW FULL COLUMNS FROM `xn_download_category` [ RunTime:0.015973s ]
SELECT `images` FROM `xn_download_category` WHERE `id` = 34 LIMIT 1 [ RunTime:0.002783s ]
SELECT `images` FROM `xn_download_category` WHERE `id` = 33 LIMIT 1 [ RunTime:0.002690s ]
SELECT `images` FROM `xn_download_category` WHERE `id` = 6 LIMIT 1 [ RunTime:0.002694s ]
SHOW FULL COLUMNS FROM `xn_editor` [ RunTime:0.016000s ]
SELECT * FROM `xn_editor` WHERE `id` = 76 LIMIT 1 [ RunTime:0.002767s ]

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