Unit 1 Marketing

Part Ⅰ Lead-in ……………………………………………… 002

Part Ⅱ Focusing on Listening……………………………… 002

Part Ⅲ Listening and Speaking …………………………… 005

Part Ⅳ Viewing and Speaking …………………………… 009

Part Ⅴ Focusing on Speaking……………………………… 012

Part Ⅵ Checking Yourself ………………………………… 013

Part Ⅶ Learning More ……………………………………… 014

Unit 2 Products

Part Ⅰ Lead-in ……………………………………………… 018

Part Ⅱ Focusing on Listening……………………………… 018

Part Ⅲ Listening and Speaking …………………………… 021

Part Ⅳ Viewing and Speaking …………………………… 025

Part Ⅴ Focusing on Speaking……………………………… 028

Part Ⅵ Checking Yourself ………………………………… 030

Part Ⅶ Learning More ……………………………………… 031

Unit 3 Chain Operation 

Part Ⅰ Lead-in ……………………………………………… 034

Part Ⅱ Focusing on Listening……………………………… 035

Part Ⅲ Listening and Speaking …………………………… 039

Part Ⅳ Viewing and Speaking …………………………… 042

Part Ⅴ Focusing on Speaking……………………………… 046

Part Ⅵ Checking Yourself ………………………………… 047

Part Ⅶ Learning More ……………………………………… 048

Unit 4 E-commerce 

Part Ⅰ Lead-in ……………………………………………… 052

Part Ⅱ Focusing on Listening……………………………… 053

Part Ⅲ Listening and Speaking …………………………… 056

Part Ⅳ Viewing and Speaking …………………………… 059

Part Ⅴ Focusing on Speaking……………………………… 063

Part Ⅵ Checking Yourself ………………………………… 064

Part Ⅶ Learning More ……………………………………… 065

Unit 5 Logistics

Part Ⅰ Lead-in ……………………………………………… 068

Part Ⅱ Focusing on Listening……………………………… 069

Part Ⅲ Listening and Speaking …………………………… 072

Part Ⅳ Viewing and Speaking …………………………… 075

Part Ⅴ Focusing on Speaking……………………………… 078

Part Ⅵ Checking Yourself ………………………………… 080

Part Ⅶ Learning More ……………………………………… 081

Unit 6 Advertising

Part Ⅰ Lead-in ……………………………………………… 084

Part Ⅱ Focusing on Listening……………………………… 084

Part Ⅲ Listening and Speaking …………………………… 088

Part Ⅳ Viewing and Speaking …………………………… 091

Part Ⅴ Focusing on Speaking……………………………… 093

Part Ⅵ Checking Yourself ………………………………… 094

Part Ⅶ Learning More ……………………………………… 095

Unit 7 Public Relations

Part Ⅰ Lead-in ……………………………………………… 098

Part Ⅱ Focusing on Listening……………………………… 098

Part Ⅲ Listening and Speaking …………………………… 101

Part Ⅳ Viewing and Speaking …………………………… 104

Part Ⅴ Focusing on Speaking……………………………… 107

Part Ⅵ Checking Yourself ………………………………… 108

Part Ⅶ Learning More ……………………………………… 109

Unit 8 Human Resources Management

Part Ⅰ Lead-in ……………………………………………… 112

Part Ⅱ Focusing on Listening……………………………… 112

Part Ⅲ Listening and Speaking …………………………… 115

Part Ⅳ Viewing and Speaking …………………………… 118

Part Ⅴ Focusing on Speaking……………………………… 121

Part Ⅵ Checking Yourself ………………………………… 123

Part Ⅶ Learning More ……………………………………… 124

Unit 9 Corporate Culture

Part Ⅰ Lead-in ……………………………………………… 128

Part Ⅱ Focusing on Listening……………………………… 128

Part Ⅲ Listening and Speaking …………………………… 131

Part Ⅳ Viewing and Speaking …………………………… 135

Part Ⅴ Focusing on Speaking……………………………… 137

Part Ⅵ Checking Yourself ………………………………… 139

Part Ⅶ Learning More ……………………………………… 140

Unit 10 Success Stories

Part Ⅰ Lead-in ……………………………………………… 142

Part Ⅱ Focusing on Listening……………………………… 143

Part Ⅲ Listening and Speaking …………………………… 146

Part Ⅳ Viewing and Speaking …………………………… 149

Part Ⅴ Focusing on Speaking……………………………… 151

Part Ⅵ Checking Yourself ………………………………… 152

Part Ⅶ Learning More ……………………………………… 153