点击职业英语职业英语模块实用会展英语

联系编辑

作者：史洁，郝金连

ISBN：978-7-5685-4920-2

中图分类：常用外国语

出版社：大连理工大学出版社

出版时间：2024-11-01

定价：39.80元

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内容简介
教材目录
样章试读
教学资源

1. 实现校企“多元”合作开发

研发团队由头部会展行业专家、会展专业名师和英语专业名师三位一体，从三个不同维度构建教材的框架与内容，构建了职场和行业双主线，助力学生在了解行业知识的同时能够更加顺畅地进入职场，并且实现可持续发展。

2. 融入丰富课程思政元素

选材严谨，强调内容与案例完全符合社会主义核心价值观；教材的实践环节不仅重视调动学生的积极性和参与度，更加重视培养学生良好的人文素养和职业道德。

3. 突出英语学科核心素养

语言能力的培养是以旅游职业技能为核心，以语言知识为基础，培养语言应用能力；职业素养的培养是以落实立德树人根本任务为宗旨，有机融入课程思政，培养爱国爱岗的职业精神和道德品质；文化意识的培养是以培养跨文化交际意识为主线，力求培养具有国际视野的高素质会展行业技能型人才；可持续性发展能力的培养是以教学内容和教学实践相结合的方式为手段，充分体现“产教融合”和“学生主体”的教学理念。

4. 提倡“方法论”贯穿全过程

口语练习主打应对职场人生变化、促进职业发展的方法论；阅读练习主打成为一名优秀导游的方法论；沟通小贴士主打职场沟通与交流的方法论；课堂活动主打指导职场实践的方法论；单元任务主打解决职场实际问题的方法论。

5. 打造“岗课赛证”育人平台

构建基于会展行业真实情境的岗位及典型工作任务的课程体系，把会展行业技能大赛赛项标准和赛题融入单元练习，将会展行业各岗位考核标准融入课程评价，实现工作过程、课堂任务、竞赛标准、证书考核和创新创业等有机衔接和融入。

Unit 1 A Brief History of MICE Unit 2 How to Be a Successful Event Planner?

Unit 3 Something Every Event Planning Fresher Must Know AboutUnit 4 Event Ideas for Invitation and Welcome Reception

Unit 5 Event Promotion: 10 Creative Ways To Market Your Event

Unit 6 The Secret Sauce: Qualities Exhibition Staff Need When Dealing with Third-party Operators

Unit 7 The Applications of Technology in the Exhibition

Industry

Unit 8 Eco-friendly Exhibition: Reduce, Reuse and Recycle

附录会展行业专业词汇与短语

《点击职业英语职业英语模块实用会展英语》

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《点击职业英语职业英语模块实用会展英语》教师用书

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《点击职业英语职业英语模块实用会展英语》课件

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CONNECT:[ UseTime:0.006191s ] mysql:host=8.142.115.240;port=3306;dbname=demo_dutp_cn;charset=utf8
SHOW FULL COLUMNS FROM `xn_keyword` [ RunTime:0.024191s ]
SELECT * FROM `xn_keyword` WHERE `type` = 'sve' AND `type_resources` = 2 ORDER BY `sort` DESC [ RunTime:0.003034s ]
SHOW FULL COLUMNS FROM `xn_category` [ RunTime:0.016721s ]
SELECT * FROM `xn_category` ORDER BY `sort` ASC,`id` ASC [ RunTime:0.007884s ]
SELECT * FROM `xn_category` WHERE `type` = 1 AND `is_plan` = 1 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004199s ]
SELECT * FROM `xn_category` WHERE `type` = 1 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.005595s ]
SELECT * FROM `xn_category` WHERE `type` = 2 ORDER BY `sort` ASC,`id` ASC [ RunTime:0.004346s ]
SHOW FULL COLUMNS FROM `xn_online` [ RunTime:0.016422s ]
SELECT * FROM `xn_online` WHERE `category_name` = 'sve' AND `type` = 1 ORDER BY `sort` DESC [ RunTime:0.002826s ]
SELECT * FROM `xn_online` WHERE `category_name` = 'sve' AND `type` = 2 ORDER BY `sort` DESC [ RunTime:0.002647s ]
SELECT * FROM `xn_online` WHERE `category_name` = 'sve' AND `type` = 3 LIMIT 1 [ RunTime:0.002642s ]
SHOW FULL COLUMNS FROM `xn_sve_category` [ RunTime:0.016511s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 0 AND `status` = 1 ORDER BY `sort` ASC [ RunTime:0.002814s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 46 [ RunTime:0.002750s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 61 [ RunTime:0.002620s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 62 [ RunTime:0.002632s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 68 [ RunTime:0.002716s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 63 [ RunTime:0.002694s ]
SELECT * FROM `xn_sve_category` WHERE `pid` = 49 [ RunTime:0.002719s ]
SELECT * FROM `xn_category` WHERE `type` = 1 AND `is_plan` = 1 AND `category_type` = 'sve' ORDER BY `sort` ASC,`id` ASC [ RunTime:0.003844s ]
SHOW FULL COLUMNS FROM `xn_footer` [ RunTime:0.016809s ]
SELECT * FROM `xn_footer` ORDER BY `sort` DESC [ RunTime:0.002804s ]
SELECT * FROM `xn_footer` WHERE `type` = 1 ORDER BY `sort` DESC [ RunTime:0.002788s ]
SELECT * FROM `xn_footer` WHERE `type` = 2 ORDER BY `sort` DESC [ RunTime:0.002811s ]
SHOW FULL COLUMNS FROM `xn_books` [ RunTime:0.025040s ]
SELECT * FROM `xn_books` WHERE `id` = 4874 LIMIT 1 [ RunTime:0.002829s ]
SELECT * FROM `xn_books` WHERE `category_id` = 457 LIMIT 4 [ RunTime:0.006284s ]
SHOW FULL COLUMNS FROM `xn_main_banner` [ RunTime:0.021616s ]
SELECT * FROM `xn_main_banner` WHERE `category_id` = 261 ORDER BY `sort` DESC LIMIT 1 [ RunTime:0.002818s ]
SELECT * FROM `xn_main_banner` WHERE `category_id` = 260 ORDER BY `sort` DESC LIMIT 1 [ RunTime:0.002831s ]
SHOW FULL COLUMNS FROM `xn_download` [ RunTime:0.017164s ]
SELECT `d`.*,c.title as category_name FROM `xn_download` `d` INNER JOIN `xn_category` `c` ON `c`.`id`=`d`.`category_id` WHERE `d`.`book_id` = '4874' [ RunTime:0.021388s ]
SHOW FULL COLUMNS FROM `xn_download_category` [ RunTime:0.017015s ]
SELECT `images` FROM `xn_download_category` WHERE `id` = 34 LIMIT 1 [ RunTime:0.002717s ]
SELECT `images` FROM `xn_download_category` WHERE `id` = 33 LIMIT 1 [ RunTime:0.002601s ]
SELECT `images` FROM `xn_download_category` WHERE `id` = 36 LIMIT 1 [ RunTime:0.002666s ]
SELECT `images` FROM `xn_download_category` WHERE `id` = 6 LIMIT 1 [ RunTime:0.002619s ]
SHOW FULL COLUMNS FROM `xn_editor` [ RunTime:0.016990s ]
SELECT * FROM `xn_editor` WHERE `id` = 82 LIMIT 1 [ RunTime:0.002747s ]

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