《世纪商务英语口语教程》秉承习近平新时代中国特色社会主义思想，提出“语言+商务+技能+跨文化”的编写理念，以“价值引领，对接标准” “双元支撑，产教融合”“配套丰富，有效激发”为特点长期活跃在高职教学一线。

教材由校企“双元”共同开发，单元编排以一家国内工艺品公司打开国外市场为主线，以从跨境市场调研到参加展销会、接洽客户，经过各项跨境合作环节后达成交易的典型跨境商务工作流程为主题。各单元按“图片导入—情景学习—任务驱动—强化训练”的顺序来设置。同时，为精确满足现代学习者的需求，教材还采用了真实跨境工作中Skype、阿里旺旺、微信等聊天界面排版，角色清晰、真实新颖。

教材编写特色突出、思路创新，以职业能力与岗位能力、能力训练与教材内容、专业能力与创新能力相互融合为原则，以引入企业规范、技术、案例、氛围做示范，以引导、项目及实境为策略，以学生实现知识学到、技能练到、素质达到、情商悟到、胆商独到为目标，辅以现代信息技术贯穿教、学、练全过程。

    教材实践应用效果好，除了供全日制高职院校财经商贸类专业学生学习外，还可在各类跨境企业员工培训及职业教育培训中使用，是提升企业“软实力”、伴随企业走出去的好助手。                        

Unit 1 Where can I get the information I need? /1

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Unit 2 Let’s make a SWOT analysis for our company! /15

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Unit 3 Who are your potential customers? /27

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Unit 4 How do we distribute our products? /37

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Unit 5 There are many ways to push sales. /47

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Unit 6 We must book a booth. /57

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Unit 7 What’s your competitive edge? /69

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Unit 8 Would you like to know more about us? /81

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Unit 9 Would you like to join us? /91

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Unit 10 How are products delivered to the customers? /101

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