该书是专门为商务英语相关专业高年级学生的国际商务实训课程而编写的专用教材。教材分为七大模块,每个模块又包含 3-6 个工作任务,带入经营的具体商品,设置交易的真实条件,让学生以一个外贸业务员的身份,完成一单合同交易或者一个国际商务项目运作。
Module Ⅰ
Background & Office Facilities Operation
实训背景介绍与办公自动化操作 \ 001
Item One Translate the Welcoming Speech from GM (C-E) ……………………………… 002
Item Two Make a Product Catalogue with OFFICE WORD ……………………………… 005
Item Three Make a Quotation Sheet with OFFICE EXCEL ……………………………… 011
Module Ⅱ
Business Invitation & Reception Scheme
商务邀请及接待方案 \ 017
Item One Translate Letters from Clients and Their Background Information …………… 018
Item Two Make a Business Invitation to Clients ………………………………………… 027
Item Three Design a Business Reception Scheme ………………………………………… 034
Module Ⅲ
Receiving Clients & Business Negotiations
接待客户及商务谈判 \ 043
Item One Receive Clients ………………………………………………………………… 044
Item Two Conduct Business Negotiations ………………………………………………… 048
Item Three See Clients Off ………………………………………………………………… 052
Module Ⅳ
Business Correspondence & Conclusion
商务函电往来与成交 \ 057
Item One Make a Non-firm Offer ………………………………………………………… 058
Item Two Make a Re-counter Offer ……………………………………………………… 070
Item Three Make Out a Sales Contract …………………………………………………… 076
Module Ⅴ
Performance of Contract & Pressing for L/C
执行合同和催开信用证 \ 089
Item One Press for L/C …………………………………………………………………… 090
Item Two Write a Credit Examination Report …………………………………………… 093
Item Three Place a Production Order ……………………………………………………… 113
Item Four Amend an L/C ………………………………………………………………… 117
Module Ⅵ
Shipment 装运 \ 123
Item One Fill Out a Shipping Order ……………………………………………………… 124
Item Two Write a Letter of Shipping Advice ……………………………………………… 150
Module Ⅶ
Documents Completion & Negotiation
单据完成与议付交单 \ 157
Item One Make Out a Commercial Invoice ……………………………………………… 158
Item Two Make Out Packing Documents ………………………………………………… 163
Item Three Fill Out Other Documents …………………………………………………… 169