安徽省高等学校省级质量工程项目高水平教材
教材总主编简介:
凌双英,安徽国际商务职业学院副校长,教授,省级教学名师、省级专业带头人、省级高级“双师型”教师、省级教育外事工作先进个人。获聘为教育部职业院校外语类专业教学指导委员会委员、教育部《高等职业院校英语课程教学标准(2021年版)》研制专家组成员、教育部《高等职业院校英语课程思政教学指南》研制专家组副组长、安徽省外文学会副会长、安徽省外文学会高职高专外语教学工作委员会主任。
教材特色:
1.对接国家标准。2.岗课赛证融通。3.融入课程思政育人。
教材适合高等职业教育本科应用英语专业(商务方向)、高等职业教育专科商务英语专业、财经商贸类专业学生使用。
《新时代商务英语阅读教程》分2册,每册10单元。每单元一个主题。第一册单元主题主要围绕企业、日常商务活动、商务管理重点领域、商业文化、跨文化沟通5大方面,第二册单元主题围绕全球商业环境、商业发展、商业活动3大方面。每个单元包括单元首页、视频导入、阅读技巧、阅读理解(Passage A & Passage B)、应用文阅读,共5个模块。单元主题分别是:企业概况(企业介绍、企业组织架构等)、企业文化、商务会议、商务接待宴请、招聘、培训、中华传统商业文化、西方商业文化、涉外商务礼仪、跨文化交际。
Unit 1 Regional Cooperation
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading
Unit 2 International Finance and Investment
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading
Unit 3 Brands
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading
Unit 4 Risk and Insurance
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading
Unit 5 International Trade
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading
Unit 6 Marketing
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading
Unit 7 Trade Fairs
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading
Unit 8 International Logistics
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading
Unit 9 Cross-border E-commerce
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading
Unit 10 Outsourcing
Part Ⅰ Warm-up Practice
Part Ⅱ Reading Skills
Part Ⅲ Reading Comprehension
Part Ⅳ Applied Reading