修订后的教材主要有以下特色:
(1)巧妙融入思政元素,注重价值引领
(2)革新教材编写思路,采用“碎片化阅读”理念
(3)技能训练“任务驱动”设计,凸显职教特色
(4)校企合作开发,产教融合
(5)配套资源多样,打造融媒体新形态教材
本教材全套四册,基础篇和专业篇各两册。基础篇强调阅读技巧的介绍,专业篇则强调阅读技巧的运用,两者各具特色,相辅相成,全方位实现培养和提高学生商务英语阅读能力的目的。
Unit 1 Business Ownership
Unit 2 Company Structure and Corporate Culture
Unit 3 Marketing
Unit 4 Distribution Channel
Unit 5 Promotion
Unit 6 E-commerce & Cross-border E-commerce
Unit 7 Financial Management
Unit 8 Real Estate
Unit 9 Risk Management and Insurance
Unit 10 Business Law & Business Ethics