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本教程秉持立德树人、数字赋能、校企双元、理实一体的核心编写理念,立足职业教育发展定位,紧扣数字经济、人工智能与“职教出海”发展大势,突破传统商务英语教材框架,构建“语言 + 商务 + AI”三维融合教学体系,突出五大核心特色:
1. 课程思政深度浸润,价值引领贯穿全程
2. 数智融合创新形态,打造人机协同实训体系
3. 跨学科场景落地,服务职教出海战略
4. 校企双元联合开发,理实对接岗位实景
5. 立足文化传播使命,讲好新时代中国故事
本教程共 3 册,每册设置 8 个项目(Project),采用话题引领、任务驱动的编排思路,内容由浅入深、层层递进,符合高职学生认知规律与能力成长路径。
第二册围绕企业全流程日常商务运营场景展开,聚焦招聘培训、会议接待、产品研发、市场推广、售后服务等核心商务环节,实现从基础职场认知到专业商务能力的进阶。
全册采用模块化架构,遵循“导学—输入—输出—应用—拓展”的学习逻辑,增设 AI 人机协作实训、海外工程实景任务、数字贸易案例等全新内容,强化实战应用。
Unit 1 Recruitment
Learning Objectives
PARTⅠLead-In
PART Ⅱ Reading
PART Ⅲ Listening
PART Ⅳ Speaking
PART Ⅴ Writing
PART Ⅵ Mini-Project
PART Ⅶ Business Culture Express
Unit 2 Employee Training
Learning Objectives
PARTⅠLead-In
PART Ⅱ Reading
PART Ⅲ Listening
PART Ⅳ Speaking
PART Ⅴ Writing
PART Ⅵ Mini-Project
PART Ⅶ Business Culture Express
Unit 3 Business Meeting
Learning Objectives
PARTⅠLead-In
PART Ⅱ Reading
PART Ⅲ Listening
PART Ⅳ Speaking
PART Ⅴ Writing
PART Ⅵ Mini-Project
PART Ⅶ Business Culture Express
Unit 4 Business Reception
Learning Objectives
PARTⅠLead-In
PART Ⅱ Reading
PART Ⅲ Listening
PART Ⅳ Speaking
PART Ⅴ Writing
PART Ⅵ Mini-Project
PART Ⅶ Business Culture Express
Unit 5 Business Travel
Learning Objectives
PARTⅠLead-In
PART Ⅱ Reading
PART Ⅲ Listening
PART Ⅳ Speaking
PART Ⅴ Writing
PART Ⅵ Mini-Project
PART Ⅶ Business Culture Express
Unit 6 Research and Development
Learning Objectives
PARTⅠLead-In
PART Ⅱ Reading
PART Ⅲ Listening
PART Ⅳ Speaking
PART Ⅴ Writing
PART Ⅵ Mini-Project
PART Ⅶ Business Culture Express
Unit 7 Promotion
Learning Objectives
PARTⅠLead-In
PART Ⅱ Reading
PART Ⅲ Listening
PART Ⅳ Speaking
PART Ⅴ Writing
PART Ⅵ Mini-Project
PART Ⅶ Business Culture Express
Unit 8 After-Sales Service
Learning Objectives
PARTⅠLead-In
PART Ⅱ Reading
PART Ⅲ Listening
PART Ⅳ Speaking
PART Ⅴ Writing
PART Ⅵ Mini-Project
PART Ⅶ Business Culture Express




