本教材围绕深化教学改革和“互联网 + 职业教育”发展需求，秉承“以培养职业能力为核心，以跨境电商职业活动为主线，以项目为主体，通过项目驱动，建立以工作过程为框架的课程结构”思路，紧密围绕访问店铺、产品询问、价格协商、产品订购、付款方式、货运物流、产品投诉、服务评价等跨境电商交易中的基本场景，全面开展听、说、读、写、译等技能训练。教材编写团队与合作企业共同参与教材的编写，由学校与跨境电商企业共同建设基于跨境电商真实的工作场景，展现跨境电商行业最新的政策法规，行业新水平、新技术，培养学生综合职业素养，最终实现“跨境电商企业岗位技能

需求”与“高职院校课程教学设计”的有效对接与融合。

Unit 1 E-shop Description 1

Part 1 Warming-up 2

Part 2 Listening 3

Part 3 Speaking 5

Part 4 Reading 11

Part 5 Applied Writing 16

Part 6 Window on China 19

Unit 2 Product Description 23

Part 1 Warming-up 24

Part 2 Listening 25

Part 3 Speaking 27

Part 4 Reading 34

Part 5 Applied Writing 39

Part 6 Window on China 42

Unit 3 Price Negotiation 45

Part 1 Warming-up 46

Part 2 Listening 47

Part 3 Speaking 49

Part 4 Reading 57

Part 5 Applied Writing 61

Part 6 Window on China 64

Unit 4 Placing an Order 69

Part 1 Warming-up 70

Part 2 Listening 71

Part 3 Speaking 73

Part 4 Reading 78

Part 5 Applied Writing 82

Part 6 Window on China 85

Unit 5 Payment Management 89

Part 1 Warming-up 90

Part 2 Listening 91

Part 3 Speaking 93

Part 4 Reading 99

Part 5 Applied Writing 103

Part 6 Window on China 107

Unit 6 Delivery Management 111

Part 1 Warming-up 112

Part 2 Listening 113

Part 3 Speaking 115

Part 4 Reading 121

Part 5 Applied Writing 125

Part 6 Window on China 128

Unit 7 After-sales Service 133

Part 1 Warming-up 134

Part 2 Listening 135

Part 3 Speaking 137

Part 4 Reading 143

Part 5 Applied Writing 147

Part 6 Window on China 150

Unit 8 Customer Feedback 155

Part 1 Warming-up 156

Part 2 Listening 157

Part 3 Speaking 159

Part 4 Reading 164

Part 5 Applied Writing 168

Part 6 Window on China 171